Customers
        Standing position of the customer to think, is our business means the entire contents; customer complaints not bother us, and it is a rare opportunity to develop customer loyalty; on the market is now "spoiled customers", generous, say the principle of blind to accommodate more than win the respect of customers.

Enterprise
Provide a valuable service to society is the foundation of the survival of enterprises; business goal is to maximize profits, but must be based on customer satisfaction, law-abiding premises.

Staff
Talent is the greatest wealth, to provide them with a good working environment and higher returns, is an important means to ensure competitiveness; inspired by a sense of accomplishment, institutional constraints and the internal mechanisms of healthy competition, encourage personnel to emerge.

Cooperation, competition
Lenient to others, prohibiting defamation of others and excessive calculation.

Social
Maintain the integrity, commitment-oriented behavior without great harm; sense of social responsibility, with local communities, government maintain a positive communication and cooperation.